Carried out by an independent testing house, all of our products are presented in neutral packaging with no brand names or information, to ensure that we receive unbiased results.
A 96 hour patch test on a panel of healthy men and women all of whom have medically diagnosed eczema. The protocol that we follow is an international standard to determine the irritation potential of a cosmetic product.
The protocol involves applying a patch to the skin containing the product for 4 days. At the end of each day the patch is removed, and the skin assessed by an expert for any sign of irritation. The products are tested against both a positive control and negative control to demonstrate the validity of the test.
The results from the study are reviewed by a dermatologist and a paediatrician against their strict criteria to ensure that the product is:
Suitable for newborns*
Safe for people who may be prone to eczema
Suitable for sensitive skin
Kind, mild and safe for skin
*All products are tested as suitable for newborns with the exception of our pillow spray and our sun care range, which is tested as suitable for 6 months old and upwards, following NHS recommendations that those under 6 months shouldn’t be in direct sunlight.
Sensitive and eczema prone skin is prevalent worldwide with:
82% of parents in the UK believe their child has sensitive skin, and 1 in 5 children under five suffer from atopic eczema
1 in 6 children under five suffer from atopic eczema in Northern Europe
2 in 5 children under two suffer from atopic eczema in Australia
1 in 10 under five suffer from atopic eczema in the USA
13% of Chinese children aged 0-7 have clinically diagnosed atopic eczema
Choosing a selection results in a full page refresh.