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Updated 22 November 2020
Childs Farm values transparency and wants you to be clear about why we ask you for personal data when you purchase products from us or we request personal data from you. We’re also committed to protecting your information and using it responsibly.
This policy tells you how we collect, use and store personal data relating to you.
The processing of your personal details carried out by Childs Farm Limited, The Barn, Kestrel Court, Sherborne St. John, Basingstoke, Hampshire, RG24 9HJ.
Childs Farm is responsible for the Site and is committed to protecting and respecting your privacy and security. For the purposes of the General Data Protection Regulation ((EU) 2016/679) and the Data Protection Act 2018 (“the DP Legislation”) Childs Farm is the data controller the personal data you submit during your use of the Site.
2. Use of the site
3. Why and how we use your personal data
Why we use your personal data
We will only use your personal data where we have a legal basis (such as the performance of a contract with you) and will always respect your rights. Where we use your personal data, it may be because you have consented to us doing so or because we consider we have a legitimate interest to do so and your interests and fundamental rights do not override that interest. Where we rely on a legitimate interest to use your information, we will always ensure that this is done in a way that is not intrusive. We may also use your information because we have a legal obligation to do so or because we need to fulfil a contractual obligation. how we use your information
To send you marketing communications by email, mobile messaging, or direct message on social media, where you have agreed to receive this
You can tell us to stop contacting you, or change the way in which we do so, by getting in touch with us using the details in the contact us section or emailing firstname.lastname@example.org. We will keep a record of any requests to stop receiving marketing information from us to ensure that we do not communicate with you in the future, unless you tell us you want to hear from us again.
To help us speak to you in a way that is relevant to you, and to understand our customers more broadly
We try to ensure that our communications are as effective as possible. This means communicating with people in different ways, appropriate to them.
On occasion, we will use information you have given us, for example the record of your previous purchases, to tailor our communications with you about future activities. We will also use information about how you use this Site or interact with our emails so we can make them more effective.
We will also use broad demographic information such as statistics and analysis from third parties to better understand how our own supporter base compares to the general population. This helps us to decide who to send our communications to and is useful to ensure the communications you receive are relevant to you.
We will analyse anonymised data from our database so that we can understand our customer. Insights like this help us understand customers, create segments and categorise our customers so they get a better experience.
If you would prefer we didn’t use your information in this way, then you have the right to tell us to stop and can do so by getting in touch with us using the details in the contact us section or emailing email@example.com.
To target our digital and social media marketing and website activity
If you visit the Site, we log the IP address of the computer you are using in order to protect our servers against abuse and malicious activity. Other information is used to measure the performance of the Site, how many visitors (traffic) we receive and the behaviour of the visitors to the Site.
When you access the Site, some cookies are saved to your computer, for example if you have chosen a particular landing setting, created a user account, or visited certain sections of the Site. Your data may be used by third parties (such as AdRoll or DoubleClick) to target advertising on other sites based on your online activity. You can turn off your cookies so that we can’t access this information. for more information, please read our cookies policy under section 9.
We may also use the information you provide us with to target our digital and social media advertising effectively. This could include securely providing contact details such as your name and email address to digital advertising networks or social media companies, including but not limited to Facebook and Google. For example, we may use your information to enable us to display adverts to you, or to find potential supporters who have similar characteristics to you.
Any information we share with digital advertising networks will be encrypted and will not permit any wider use. you can stop your information being used for this by contacting us at firstname.lastname@example.org
Where you have asked us not to use your information for targeted digital advertising, you may still see adverts related to Childs Farm UK. This is because the social media site or advertising network may select you based on information they hold, such as your age and location, or websites you have visited, without using information that has been provided by us.
You can control the kind of advertising which you see through the settings in the relevant social media site.
You can also control other advertising messages by changing your browser settings, and opting out via networks such as Digital Advertising Alliance.
Use of any images, videos of, or other information you share with us
If you share your purchase of Childs Farm products, or your personal experiences, by post, email or over social media, we may want to use this. If you are participating in an event with us, we’ll ask if you are happy to be included in our pictures – please tell us if you are not. In other cases, we will obtain the necessary permission to use this information or share this via social media – if you have already posted information yourself via social media about your engagement with us, we may repost your information.
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
4. Retention of your personal data
We will only retain your personal data (for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you. to determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
Please see paragraph 11 for details of how to request that we delete or update your personal data.
5. Security measures and possibility of international transfer
Childs Farm is registered with the UK Information Commissioner’s Office in accordance with and seeks to comply with the DP Legislation. We follow appropriate security procedures in the storage and disclosure of personal data so as to prevent unauthorised access by third parties. We also require those parties to whom we transfer personal data to comply with the same. however, the internet is not a totally secure medium and you acknowledge and agree that we will not be responsible for any unauthorised use, distribution, damage or destruction of personal data, except to the extent we are required to accept such responsibility by the DP Legislation.
We will only transfer your personal data to countries outside the United Kingdom or the European Economic Area (“EEA”) to the extent that you require products to be delivered to the United Kingdom or countries outside the EEA. In such circumstances, we will use the same delivery services company as for UK deliveries and put contractual arrangements in place to safeguard the adequate protection of your data. Please note however that countries outside the United Kingdom and the EEA may not have the same level of protection as the United Kingdom and countries within the EEA.
6. Who else will we provide your personal data to?
We will not pass on your personal data to any third party unless (i) we have your consent or (ii) as set out below: in relation to each of the uses set out in paragraph 3, your personal data may be shared with our partners, employees and/or third party organisations that we appoint to assist us. We shall ensure that any such recipients of your personal data use appropriate security measures to protect your personal data – see paragraph 5 above;
In relation to any promotions that we run jointly with a third party – see paragraph 7;
In relation to any acquisition by Childs Farm or if Childs Farm is acquired by or merged with, another company, we may transfer your personal data to purchasers or subsidiaries (and potential purchasers or subsidiaries). This will enable you, for example, to continue your relationship with Childs Farm despite a change of ownership; and
In circumstances in which we are required or authorised by law (including, but not limited to, the DP Legislation), court order, regulatory or governmental authorities to disclose your personal data.
7. Special promotions
8. Content posted by you
Of course, if you post any personal data to any bulletin boards or forums, this information will immediately be made available to other users throughout the world who may use it to send you unsolicited communications.
9. The use of 'cookies'
In order to enable us to provide you with a personalised browsing experience, the Site uses ‘cookie’ information collection technology to distinguish you from other users of the Site. “Cookies” are small pieces of information that are issued to your computer when you enter a website. cookies are stored by your browser on your computer’s hard drive, and they can be used for a wide range of purposes, such as identifying your computer’s previous visits to the Site, and to ascertain the most popular features of the website. we use the following cookies:
Strictly necessary cookies - these are cookies that are required for the operation of the Site. they include, for example, cookies that enable you to log into secure areas of the Site and use a shopping basket.
Analytical/performance cookies - these allow us to recognise and count the number of visitors and to see how visitors move around the Site when they are using it. This helps us to improve the way the Site works, for example, by ensuring that users are finding what they are looking for easily.
Functionality cookies - these are used to recognise you when you return to the Site. This enables us to personalise our content for you, greet you by name and remember your preferences.
Targeting cookies - these cookies record your visit to the Site, the pages you have visited and the links you have followed. We may use this information to make the Site and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
Within the above groups of cookies, we use session cookies, Google Analytics cookies and and other advertising partner cookies. The session cookies are a file in a temporary directory of the server where registered session variables and their values are stored. This data is available to all pages on the Site during that visit.
You can find further information about the Google Analytics cookies used from time to time here and about other advertising partner cookies used from time to time here.
Opt out of personalized advertising on ads served by our advertising partners for Childs Farm, look for an AdChoices logo (the blue triangle) in the corner of the ad. Click the logo to learn more about interest-based advertising, who served the ad, and manage your ad options. You can also opt out of seeing personalized ads from Childs Farm (and other companies) using the NAI opt out tool here. Please note you will still see ads even if you opt out, but they will not be personalized.
10. Links and third party advertising
11. Your legal rights
You have the right to:
• Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
• Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
• Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
• Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
• Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (i) if you want us to establish the data's accuracy; (ii) where our use of the data is unlawful but you do not want us to erase it; (iii) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; (iv) you have objected to our use of your personal data but we need to verify whether we have overriding legitimate grounds to use it.
• Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
• Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
If you wish to exercise any of the rights set out above, please contact our data protection officer (DPO) at email@example.com or Childs Farm Limited, The Barn, Kestrel Court, Sherborne St. John, Basingstoke, Hampshire, RG24 9HJ.
• You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
We hope that you will be happy with the way we use and store your personal data but if you wish to make a complaint, you should contact the UK Information Commissioner’s Office – see https://ico.org.uk/concerns/.