Skip to content

Your bag

You’re £20.00 away from free shipping
You qualify for free shipping
you’re only £30.00 from your free moisturiser

FREE UK DELIVERY ON ORDERS OVER £20 | USE SKIN25 FOR 25% DISCOUNT | FREE MOISTURISER ON ORDERS OVER £30

Helping families feel happy in their skin Helping families feel happy in their skin

Helping families feel happy in their skin

Our story

Nearly 10 years ago, I started developing a range of skin and hair care products for my daughters’ sensitive skin and fine, fly away hair which in 2012 launched as Childs Farm. 

Now, Childs Farm is the UK’s No.1 toiletries brand* with products available around the globe, bringing fun and excitement to bath times world-wide for babies and children: even those with dry skin, sensitive skin and skin that may be prone to eczema. 

Inclusivity to us means that every product we develop is suitable for all skin types, tones and colours, meaning each and every child can wash without fear of irritation, and even enjoy bubbles and fragrance for the first time.  

*Kantar Worldpanel 52 weeks to 29th December 2019. Baby and child toiletries

Our story
Extending our range Extending our range

Extending our range

With the launch of Farmologie in 2020, adults too can benefit from a sensitive skin range which is specially designed for them.  

We have taken some of our favourite Childs Farm ingredients and sourced additional, naturally derived ingredients of the highest quality that have been especially formulated to hydrate dry skin, sensitive skin and even skin that may be prone to eczema. And with revolutionary new science to make our hero sustainably sourced ingredients even more ‘active’, we have pushed the boundaries yet again to bring beautiful looking products to the masses, at a price point which makes sense. 

Discover more

We’re skin-friendly and customers agree

We’ve done our very best at Childs Farm and Farmologie to ensure that the products that we create are the very best they can be for all skin types, whether that’s normal, dry, sensitive or even skin that may be prone to eczema.

“I love Childs Farm, the moisturiser leaves mine and my children’s skin looking replenished and healthy”

Discover more
We’re skin-friendly and customers agree We’re skin-friendly and customers agree
We’re planet-friendly

We’re planet-friendly

Our ethics and values permeate everything that we produce. From sustainably and responsibly sourced naturally derived ingredients to our 100% recycled ocean prevented plastic bottles: everything we do is with the future of today’s children at the forefront of our minds, and within the best of our ability at this moment in time. 

We’re planet-friendly We’re planet-friendly We’re planet-friendly
discover more

From our family to yours

We would love to hear your thoughts on the range – it is a perpetual work in progress – so do let us know your thoughts on the products, and additions you would like us to create: you are after all our most important customer. 

Thank you all for your support over the years, and welcome to those of you who are new to the brand. We hope that you all can be happy in your skin with all of our range. 

Joanna Jensen

CEO & Founder

Joanna Jensen
From our family to yours

sign up to our newsletter

free UK delivery

free UK delivery

on all orders over £20

free surprise sample

free surprise sample

with every purchase

free Farmologie moisturiser

free Farmologie moisturiser

with every order over £30