Independent User Trials For Childs Farm
We feel that parents need more confirmation and confidence that our products are suitable for their little ones. We complete user trials on each of our products; one on a panel of newborns (0-3 months), and another on a panel of children with medically diagnosed eczema.
Parents/caregivers are asked to use the products on their babies/children in place of their normal bath time products for two weeks. At the end of the two weeks, they are asked to complete a questionnaire on how they would rate the performance and suitability of the product for their newborn/children. The results are then reviewed and analysed to ensure that the products are meeting the expectations of parents of newborn babies/children with medically diagnosed eczema.
We also ask for feedback to ensure our products did not cause irritation to support that the formulations are mild and gentle to ensure they are suitable for both newborn babies and children with medically diagnosed eczema. For a Childs Farm product to be launched, the product must pass our strict criteria at each test and review point. If the product does not meet these standards, we will not launch it.