Oats have always been associated with soothing sore skin, and Dr Lou had found a local supplier not only of responsibly grown oats, but oats that were grown in such harsh conditions their beta-glucan levels were off the scale, making their ability to soothe and reduce redness in skin incredibly high through a ceramide rich formulation. Add to that Oat lipid to lock in moisture, and we had a perfect combination.
However, using colloidal oat presents another problem. Stick it in with the rest of the concoction, and it will sink to the bottom. Many leading brands deal with this by using a synthetic polymer to suspend the oats, but in such levels - around 10% of their ingredients - it would 'choke the oats' and negate their value. Dr Lou decided it was possible, and 47 versions later she managed to get a much lower level (below 1%) of polymer to work.
Bingo! The oats were now evenly distributed so every dollop could make a massive difference to my skin. The formula sunk in quickly and left me feeling nourished, not sticky, and frankly much more human.