Our Story
A tale of passion and perseverance
The story of Childs Farm begins with its founder, Joanna Jensen. As a mother searching for gentle yet effective solutions for her own child’s sensitive skin, Johanna was inspired to create something better. What started as a personal mission quickly grew into a brand rooted in empathy, trust and real-life experience.
Driven by care, compassion and a belief that every child deserves to feel comfortable in their own skin, we set out to develop a range of skincare designed specifically for little ones. From the very beginning, our focus has been on combining naturally derived ingredients with high performance, creating products that are kind to skin and reassuring for parents.
In 2012, our first products were born, just six simple formulations that quickly found a loyal following among families looking for gentle, effective solutions. Before long, our range began to grow, reaching homes across the UK and beyond.
Today, Childs Farm has become a trusted part of daily routines for families around the world, available in thousands of stores and loved by millions. But while we’ve grown, our purpose remains the same.
We’re here to make children feel happy and comfortable in their skin, whether it’s bath time giggles, bedtime routines, or everyday moments of care. Every bottle we create is thoughtfully designed to be gentle, effective and kind to the planet, so parents can feel confident in every choice they make.
Because to us, Childs Farm is more than just skincare.
It’s about care, confidence, and creating little moments of joy, every single day.
Welcome to the Childs Farm family.
We’re glad you’re here, and we’re here to help.