Our Claims

Childs Farm go an extra mile with Childs Farm products to give parents and caregivers reassurance that they are using the very best products for young skin.

All Childs Farm products undergo extensive clinical testing and controlled, and independent user trials on newborns and children with medically diagnosed eczema.

Childs Farm is one of very,very few baby and child ranges to do this.

In fact, we go above and beyond the rigorous EU guidelines and regulations for the cosmetics and toiletries industry. Undertaking these trials costs a lot of money, but as parents ourselves, we want to be sure that the products we make can be 100% trusted.

What is a Clinical Trial?

A Clinical Trial is a managed and controlled test procedure carried out by an international medical research company, so that all results are universally recognised. We use testing experts who follow a standard, industry-approved, scientific protocol that dictates the number of participants in our trials, and the process by which our products are evaluated. The trial takes the form of a 96 hour patch test on a selection of men and women of varying ages, all of whom have medically-diagnosed eczema. Any reaction or redness is recorded and the whole process is then repeated until each and every product has been tested on four different parts of each participant’s body.

The results of this research are then examined by a dermatologist and a paediatrician. If both these doctors believe the results satisfy their strict criteria, they confirm their approval of our claims for each product as follows:

✓ dermatologically approved

✓ dermatologically tested

✓ clinically tested

✓ suitable for eczema-prone skin

✓ paediatrician approved

✓ suitable for newborns

✓ kind to skin

✓ mild for skin

✓ safe for skin

If a product doesn’t pass a Clinical Trial, it won’t go on the shelf!


What is a User Trial?

A User Trial is a week long test with at least 100 participants being parents who have babies under 6 months old and parents of toddlers and babies who have medically diagnosed eczema. This trial is controlled and managed by the same international medical research team as our clinical trials. Parents are given a bottle of one of our products, and asked to use it for a week as part of their baby or child’s normal bathing routine. They are then asked to thoroughly review the product with the medical research team and the results are analysed. This allows us to gather responses from potential users of our brand and means we can give you, our customers, the reassurance of feedback from real parents – including those whose little ones have medically diagnosed eczema, and newborn babies.

User Trial results:

Baby range

Our baby range was trialled on 100 newborns aged 0-3 months and 102 babies with medically diagnosed eczema aged 3-18 months. The results were:

10/10 parents said the products caused no irritation to their baby’s skin

10/10 parents said they’d recommend the range to other parents whose newborn or baby has eczema or sensitive skin.

Children’s range

Our whole range was trialled on 112 babies aged between 0-3 months. 99% of parents reported no irritation to their newborn’s skin. In addition:

9/10 parents said they would recommend Childs Farm

9/10 parents said they would buy Childs Farm products

9/10 parents preferred Childs Farm fragrances to their regular brand


We also carried out user trials on 117 babies with medically diagnosed eczema, aged between 3-18 months. As a result:

88% of parents would recommend Childs Farm to other parents whose baby or child has eczema

90% of parents would buy Childs Farm instead of their usual brand.


Patch testing

All our products are formulated to be extremely gentle. They are dermatologist tested & approved and paediatrician approved for use on children and newborn babies – even those with sensitive and eczema-prone skin. However, as a common sense precaution, we recommend a patch test be carried out at least 24 hours prior to first use. The best places to test are inside the upper arm and behind the ear. Don’t patch test on skin that is already irritated.

Watch our video on how and where to patch test:



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