Our Story

Our story

To help shed some light on the why and the how our company formed, take a look below at the very personal note from our Founder and CEO, Joanna Jensen.

“I’ve always believed that every child deserves to be happy in their skin. It’s the reason I started this range for my two daughters who both suffered with sensitive skin from a young age; I want products that are fun yet fit for purpose.

In 2011, I made our first shampoo and bubble bath before approaching a contract manufacturer to develop these further.

After trying these initial products on my own girls and friends’ children, the feedback I received was fantastic; the products not only performed beautifully and smelled fantastic, but also worked wonders on sensitive skin and safe for people who may be prone to eczema.

This unexpected outcome was the springboard for a series of clinical tests and user trials – which continue to this day on everything we produce, and that allows us to make our sensitive and eczema-prone claims on pack.

I named the brand Childs Farm after our own Farm, and all the labels feature my girls, their cousins, friends, their pets and our farm animals, bringing authenticity to the brand, and helping to engage with little ones to enjoy using the products more.

We are an ambitious brand and we intend to revolutionise the baby & child toiletries category globally so that all products found in this aisle are fit for purpose – being suitable for the skin & hair of new-borns, babies and children, even those with sensitive skin and safe for people who may be prone to eczema.

So help us to enable all babies and children the world over to be happy in their skin, and introduce Childs Farm to your bathroom.

Best wishes,

Joanna Jensen
CEO & Founder

“I’ve always believed that every child deserves to be happy in their skin. It’s the reason I started this range for my two daughters who both suffered with sensitive skin from a young age; I want products that are fun yet fit for purpose.

In 2011, I made our first shampoo and bubble bath before approaching a contract manufacturer to develop these further.

After trying these initial products on my own girls and friends’ children, the feedback I received was fantastic; the products not only performed beautifully and smelled fantastic, but also worked wonders on sensitive skin and safe for people who may be prone to eczema.

This unexpected outcome was the springboard for a series of clinical tests and user trials – which continue to this day on everything we produce, and that allows us to make our sensitive and eczema-prone claims on pack.

I named the brand Childs Farm after our own Farm, and all the labels feature my girls, their cousins, friends, their pets and our farm animals, bringing authenticity to the brand, and helping to engage with little ones to enjoy using the products more.

We are an ambitious brand and we intend to revolutionise the baby & child toiletries category globally so that all products found in this aisle are fit for purpose – being suitable for the skin & hair of new-borns, babies and children, even those with sensitive skin and safe for people who may be prone to eczema.

So help us to enable all babies and children the world over to be happy in their skin, and introduce Childs Farm to your bathroom.

Best wishes,

Joanna Jensen
CEO & Founder

Would you like to learn more?

Then take a look at our awards and mentions in the press.