Our Story

Our story

To help shed some light on why and how our company was formed, take a look below at the very personal note from our Founder and CEO, Joanna Jensen.

Childs Farm is the UK market leader in baby & child skin and hair care.

Launched into national retailers just 6 years ago, we are a small, British brand who have revolutionised the baby & child toiletries category. Our message of inclusivity – that the whole range is suitable for sensitive and even eczema prone skin – has changed the way that people have shopped for toiletries, and allowed kids with sensitive skin to enjoy fragrance and bubbles for the first time.

More and more people asked about Childs Farm products for grown-ups, and whether we could extend our range to cater for adult skin care. So in July 2020 after 5 years of research, planning and a lot of samples, Farmologie, our solution for adult skin, launches. We have taken some of our favourite Childs Farm ingredients and sourced additional, finest quality and naturally derived ingredients especially formulated for adult skin, to hydrate dry, sensitive and even eczema prone skin.

We’ve kept the link between the brands visually too, and our Farmologie flower is made up of Childs Farm favourites the bee, Mimi mouse and Peggy duck! And there’s been some real innovation in what we have created too, making real advances in science with naturally suspended colloidal oatmeal and oat lipid in the formulas. Plus fragrance for sensitive skin – that in itself is amazing innovation. Not only is our range skin-friendly, it’s planet friendly too so from our ingredients to our recyclable packaging, and with the whole range being registered with the Vegan Society and certified by Cruelty free International, Farmologie by Childs Farm allows you to make the right choices for the planet and be happy in your skin.

Best wishes,

Joanna Jensen
CEO & Founder

Childs Farm is the UK market leader in baby & child skin and hair care.

Launched into national retailers just 6 years ago, we are a small, British brand who have revolutionised the baby & child toiletries category. Our message of inclusivity – that the whole range is suitable for sensitive and even eczema prone skin – has changed the way that people have shopped for toiletries, and allowed kids with sensitive skin to enjoy fragrance and bubbles for the first time.

More and more people asked about Childs Farm products for grown-ups, and whether we could extend our range to cater for adult skin care. So in July 2020 after 5 years of research, planning and a lot of samples, Farmologie, our solution for adult skin, launches. We have taken some of our favourite Childs Farm ingredients and sourced additional, finest quality and naturally derived ingredients especially formulated for adult skin, to hydrate dry, sensitive and even eczema prone skin.

We’ve kept the link between the brands visually too, and our Farmologie flower is made up of Childs Farm favourites the bee, Mimi mouse and Peggy duck! And there’s been some real innovation in what we have created too, making real advances in science with naturally suspended colloidal oatmeal and oat lipid in the formulas. Plus fragrance for sensitive skin – that in itself is amazing innovation. Not only is our range skin-friendly, it’s planet friendly too so from our ingredients to our recyclable packaging, and with the whole range being Registered with the Vegan Society and Certified by Cruelty free International, Farmologie by Childs Farm allows you to make the right choices for the planet and be happy in your skin.

Best wishes,

Joanna Jensen
CEO & Founder

Would you like to learn more?

Then take a look at our awards and mentions in the press.

The countdown is on! ⏳
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Follow @farmologiebychildsfarm
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The countdown is on! ⏳
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Lovingly created by childsfarm, can you guess what it might be? 🔮
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36 1

✋ATTENTION! ✋
The revo-lotion is coming! 36 hours to go! ⏳
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Follow @farmologiebychildsfarm
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✋ATTENTION! ✋
The revo-lotion is coming! 36 hours to go! ⏳
...

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Well, someone's got that Sunday feeling! 🤩 Remember to enjoy the sun safely everyone! ☀️ 📷 @ai._sisters
#ChildsFarm #suncare #sensitiveskin #veganproducts #crueltyfree #behappyinyourskin
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