Important claims & research
All of our products are dermatologically tested under controlled clinical conditions. We use testing experts who follow a standard, industry-approved scientific protocol that dictates the number of participants and the process by which our products are evaluated. This is just good science and best practice.
The results of our research were examined by a dermatologist and a paediatrician and approved for use on newborns upwards, and on eczema prone skin. What’s more, the entire Childs Farm range was deemed mild, kind and safe for skin.
All our products are formulated to be extremely gentle. What’s more, they’ve been dermatologically tested, paediatrician approved and deemed suitable for newborns and upwards as well as eczema prone skin. However, as a common sense precaution, we recommend a patch test be carried out at least 24 hours prior to first use.
Two of the best places to test are the inside of the upper arm and behind the ear. Do not perform a patch test on already irritated skin as it won’t give you an accurate reading.
Our Ethics and Ethos
Childhood is precious, a time full of magic as bodies and minds grow. At Childs Farm, we take the science behind all that growing and use it to make products tailored for the specific needs of children’s skin and hair.
The skin’s your body’s largest organ, and the smaller you are, the bigger proportion of your body it is. And like lots of our other organs, the skin continues to develop through childhood.
We start out with a thinner stratum corneum (the outermost layer of skin that protects everything beneath from dehydration, stress and infection). Newborns and young children have skin with a higher water content that absorbs and loses water faster than a grown up/s. It’s not until adolescence that our sebaceous glands (the ones that produce the oily, waxy sebum that lubricates and waterproofs our skin) get going (that explains A LOT). So looking after skin as it grows is an important part of keeping your body healthy.
Because we know kids get dirty (it’s more than half the fun), Childs Farm is there to help get them clean with products designed for the unique properties of children’s skin and hair.
Childs Farm products are as natural as we can make them. Mild, gentle and designed for children’s skin and hair, they REALLY work! No point having a shampoo that makes your hair impossible to comb and leaves you looking like mice have been nesting in it. We want every drop of the product to come up trumps: no room for half measures in our barn.
So, what makes us different? ‘As natural as your countryside’ isn’t just a strapline: it’s a principle we live by in everything we do.
Why do it? Beauty is only skin deep, and we think our stuff is pretty inoffensive looking as it is. Why add to it when you don't need to?
These are the ingredients that put the bubble in your bath and do the tough work of washing away the day’s grime. Some plants make natural detergents – saponins – and we take advantage of Mother Nature’s hard work. Our surfactants are naturally derived from beets, corn and coconut, and are Soil Association approved. Wherever you see Cocamidopropyl Betaine, Sodium Coco-Culfate, Sucrose Laurate Alcohol, Decyl Glucoside or Coco Glucoside, you’ll know what we’re using and why.
We don’t use Sodium Lauryl Sulphate or Sodium Laureth Sulphate (also called SLS and SLES). These common synthetic detergents can cause or contribute to skin irritation in sensitive skins so we avoid them to ensure everyone can enjoy Childs Farm. In a world where more than one in five kids suffers with eczema, we think it just makes sense.
Natural Hydrators & Moisturisers
Skin needs to be properly hydrated to do its job as a barrier keeping the world out and you in. That’s why we’re supposed to drink 8 glasses of water a day. And hair?! Don’t get us started about the perils of dry hair. At Childs Farm, we rely on two natural ingredients to do hydrate skin and hair: vegetable glycerine and honey. Not only do they add moisture, but they reach out and grab it from the environment, trapping it on you where it can get to work.
We also use plant-derived oils. These incredible emollients reduce the water escaping from the skin, helping it to hang on to moisture and be more elastic. All of which helps skin to do its job as a barrier to the best of its ability.
None of our products contain primary petrochemicals: no mineral oil, paraffin wax, petrolatum, or any fractions of crude oil. We have little people who deserve to inherit a healthy planet.
At Childs Farm we use preservatives because they are absolutely essential for product safety. We use high grade, broad-spectrum preservatives at the lowest safe concentrations, and natural preservatives (like Rosamox which comes from the same rosemary you cook with) wherever we can.
We don’t use parabens. There’s a lot of public awareness around this family of preservative ingredients. We’re avoiding them to give you peace of mind.
Plants make fragrant stuff to attract pollinators or put off herbivores intent on having a snack. We take advantage of these essential oils to give Childs Farm its yummy smells. Aromas can have a powerful impact on how we feel, acting as real mood changers when it comes to turning a frown upside down. Essential oils also have sneaky superpowers that can help with everything from cooling and soothing skin to making hair an inhospitable environment for nits, acting as a natural biocide to lifting off grime.
We use organic essential oils wherever possible: skipping lightly across our planet helps to leave a healthy legacy for generations to come. Our sweet orange, tangerine and peppermint oils are all organic.
If you have a question about our ingredients or research, ask! We’ll find the perfect person in the Childs Farm stables to give you the answer. Click here to get in touch.