Now closed – Win a pair of tickets for the Baby Show



Win a pair of tickets!

6 pairs available, go to our Facebook page and share the Baby Show post and tell us in comments why you’d like to go the Baby Show at Excel.

Winners will be contacted on Monday 27th via Facebook.

Good luck!

Terms and Conditions
1. This prize draw is open to residents of Great Britain only, aged 18 and over
2. Closing date for the competition is Sunday 26th February 2017 at 11pm
3. The Winner will be chosen at random from entries on Monday 27th February
4. Prize: 6 Pairs of tickets for The Baby Show Excel
5. By opting into email marketing you agree to be contacted by Childs Farm
6. The promoters are Childs Farm


Grotty ingredients! The ones to avoid in children’s toiletries.


Happy New Year everyone! With Christmas and 2016 behind us, it’s time to look ahead and make our annual list of New Year’s resolutions. If you’re anything like me, they’ll be lucky if they last a week. So, we’ve come up with a New Year’s resolution that’s easy to keep. Say no to grotty ingredients! It’s a simple as looking at the labels of the products you buy for your babies and children.

Say no to grotty ingredients!

You’ll be amazed at the host of nasties lurking in the bottles of toiletries marketed to babies and kids. Here’s a list of the seven main offenders you should avoid.

1) SLSs and SLESs

SLSs and SLESs are chemicals used to boost a product’s cleaning power and create foam. You’ll find them in all sorts of household items, from toothpaste to shampoo, from laundry detergents to toilet cleaner!

But SLSs are dreadful irritants. In fact, according to the American College of Toxicology, as little as 0.5% concentration can cause irritation to scalp, gums, skin and eyes.

To make SLSs less of an irritant, they’re often turned into SLESs by adding something called ethylene oxide (also used to make mustard gas!). They’re also often contaminated by 1,4 dioxane — a by-product created during the SLES manufacturing process. 1,4 dioxane has been classified as a carcinogen by the International Agency for Research on Cancer.

2) PEGs

PEGs aren’t a single ingredient, but a class of compounds that enhance the penetration of other ingredients into the skin. So, if the product you’re using has a grotty ingredient in it, PEGs will make that ingredient more easily absorbed. They’re usually followed by a number, for example PEG-4 or PEG-100. The lower the number, the higher the PEG’s absorbing properties.

PEGs themselves are often full of impurities. According to the International Journal of Toxicology, pollutants found in PEGs include ethylene oxide, 1,4-dioxane and heavy metals (lead, iron, cobalt, nickel, cadmium and arsenic). So, products and formulas containing PEGs should not be used on young skin, especially if it’s broken or irritated.

3) Tetrasodium EDTA/ Disodium EDTA

These are preservatives. They keep fragrances fresh and prevent products going rancid.  They also help toiletries work better in hard water.  You’ll find them in virtually every personal care product from sunscreen to body wash. So it’ll surprise you to know that they’re made from sodium cyanide and formaldehyde!

Clinical tests have shown that standard concentrations do not irritate or penetrate the skin. But, while not a ‘risk’, do you really want to be using formaldehyde and cyanide on your child’s skin?

4) Parabens

Parabens are also preservatives. They’re efficient and inexpensive, but they also mimic oestrogen. These grotty ingredients have been linked to breast cancer and fertility problems, and to the increase in early-onset puberty. When used on the skin, parabens react with sunlight to cause sun damage (ageing) and DNA damage.

5) Mineral oils

Mineral oils are a common ingredient in baby lotions, cold creams and ointments. But they’re also a by-product of the distillation of petroleum. Bleugh! Liquid paraffin and white soft paraffin are included in many barrier creams for treating eczema.  But their side effects include itching, dry skin, redness, rashes, and dermatitis. Doesn’t that sound like it’s making the problem worse?

6) Phthalates

Phthalates are often found in baby care products. They control the thickness of a product, and act as a stabiliser. However, phthalates are chemicals used in a variety of other ways too. These grotty ingredients in your baby wash is also used to soften plastic! Phthalates are also found in building materials, cars, cleaning products and insecticides. Readily absorbed through the skin, they’ve been linked with breast cancer, birth defects, miscarriage and early-onset puberty.

7) Artificial colours

The most common artificial colours used in children’s toiletries are D&C Yellow 10 and D&C Orange 4.  D&C Yellow 10 is a synthetic dye produced from petroleum or coal tar. D&C Orange 4 can be derived from animals or from bituminous coal. D&C colours are continuously tested on animals due to their carcinogenic properties. Does your child’s skincare product really need a colourant? Your kids can get all the fun and colour they want from harmless labels and packaging!

Essential oils at Childs Farm – find out more about them!


Essential oils not only smell fantastic, they also possess superpowers. Some are naturally antibacterial. Others deter head lice. They also affect the way we feel – calming us down, relaxing us and making us feel happy.

Joanna has a giant box of essential oils which she is constantly playing around with. When we think we need a new product, out comes the box and the sniffing begins! But just because something smells nice, it doesn’t mean it’s safe to use on young skin. So a huge amount of research goes into every choice we make for an essential oil.

The essential oils in Childs Farm products

We are often asked why we don’t use lavender oil in our products. Lavender is well known for its relaxing properties, and parents wonder why it’s not in a Childs Farm bubble bath. The reason is, we only use essential oils that can be put undiluted onto a baby’s skin without harming it. A drop of neat lavender oil would burn newborn skin. So, instead we use organic tangerine essential oil, which also has calming properties.

Here’s a guide to the essential oils we use at Childs Farm — their properties, and the products you’ll find them in.

Organic sweet orange

Also known as Citrus Aurantium Dulcis, sweet orange essential oil is naturally antibacterial. It inhibits microbial growth, which means it stops bacteria reproducing, and so disinfects children’s everyday cuts and grazes. It nourishes skin, keeping it smooth and healthy, and curing dermatitis. Sweet orange essential oil is also a mood booster! It gets rid of anxiety and sadness, and creates a happy and relaxed feeling. At Childs Farm, we use organic sweet orange essential oil in our hair & body wash for dirty rascals!

Organic tangerine

Tangerine essential oil, also known as Citrus Reticulata, has calming qualities. It soothes the body’s respiratory, circulatory, excretory and nervous systems. It also helps maintain the oil and moisture balance of skin. It’s a natural antiseptic. In particular, it wards off Staphylococcus Aureus, a bacteria to which newborn babies are vulnerable before their umbilical cords have healed, and because their skin is so delicate. You can find organic tangerine essential oil in our bubble bath for all the family and our baby bedtime bubbles.

Organic mint

Peppermint leaf essential oil (Mentha Arvensis) smells delicious. But it also heals skin and strengthens hair. We use it in our shampoo, conditioner and 3 in 1 swim because it nourishes the scalp and deeply moisturises hair. It also has a calming effect on the body and helps to soothe sore muscles. So, it’s perfect after an exerting session in the swimming pool!

Organic tea tree

At Childs Farm, we put organic tea tree oil (Melaleuca Alternifolia) in our hand wash because it’s antibacterial and antimicrobial. This means it destroys germs and stops them reproducing. However, unlike synthetic antibacterials, it doesn’t kill the ‘good’ bacteria that we need on our skin. Healthy skin is home to a vast array of ‘skin flora’ — bacteria which actually protects our skin, and which we don’t want to kill off by washing our hands with an antibacterial soap.

Tea tree oil is also deeply moisturising. So as well as finding it in Childs Farm’s hand wash to stop little hands getting chapped, it’s also in our grapefruit moisturiser. We use it in our hair detangler too, as its hydrating qualities help keep hair free from knots and static. We think it smells great, but head lice hate it! So tea tree oil also works as a deterrent against the dreaded nits!

Grapefruit peel oil

Childs Farm’s hair detangler also contains grapefruit peel oil, or Citrus Reticulata. This not only smells great, it also nourishes both scalp and hair. This makes our hair detangler the ultimate in leave-in conditioners!


You can find out more about all our ingredients on our ingredients page. Here, we list every ingredient we use. Click on each one for a full description.

Christmas colouring in fun!


With only a few days to go until Christmas Day, we thought we’d add to the fun with some colouring in for your children.

Old Red, the tractor on the label of our sweet orange hair & body wash, is surrounded by snowball bunnies. Download and print to keep your little ones busy for a few minutes — while you have a glass of mulled wine!

Old Red is also one of the characters in the Childs Farm cartoon, which your kids can enjoy on our You Tube channel.

Download the colouring page here and feel free to share your little ones’ works of art on our Facebook or Twitter pages.

A very merry Christmas to all of you from Childs Farm!


Clinical Tests & User Trials at Childs Farm


In the UK, 82% of parents describe their child’s skin as sensitive, and 1 in 5 children have medically-diagnosed eczema. Childs Farm was established to make natural and fun toiletries which care for the unique needs of young skin and hair — including children who have sensitive skin or eczema

So, to give mums, dads and caregivers the reassurance they’re looking for, Childs Farm undergoes clinical tests and controlled user trials on all our products. This is because, as parents ourselves, we want to be sure that the claims we make on our packaging can be trusted 100%.

So, when we tell you that our products are dermatologically tested and approved, and paediatrician approved, as suitable for newborns and upwards – even those with sensitive and eczema-prone skin – you can rest assured that we’ve jumped through many more hoops to make these claims.

This means our product development process is rigorous; by detailing it here, we want to show you how much care goes into everything we make, and the lengths we go to, to ensure all our products are fit for purpose.

Designing a new product

Joanna has a giant box of essential oils which provides her with sensory inspiration for every new product. But just because something smells nice, it doesn’t mean it’s safe to use on young skin. So a huge amount of research goes into every choice we make for an essential oil.

Once we have chosen an essential oil and matched it with a base product, we then go ahead with stability testing. This is a robust process that all our products go through for three months. It makes sure they can withstand changes in temperature, and that they don’t separate or break up. If the product passes stability testing, the next step of our process is to put the product through a clinical trial.

What is a clinical test?

A clinical test is a managed and controlled test procedure carried out by an international medical research company, so that all results are universally recognised.

The test takes the form of a 96 hour patch test on a selection of men and women of varying ages – all of whom have medically-diagnosed eczema. A sample of product is put onto a medical ‘disc’ which is then stuck to each participant with medical tape and left undisturbed for 23 hours. This is then removed and the participant’s skin is reviewed for an hour. Any reaction or redness is recorded. The whole process is then repeated until each and every product has been tested on four different parts of each participant’s body.

Reviewing the results of the clinical tests

The results of this research are then examined by a dermatologist and a paediatrician. If both these doctors believe they substantiate the claims for which they have been tested, they confirm their approval by signing all claim documents. In the case of Childs Farm these claims are:

✓ dermatologically approved

✓ dermatologically tested

✓ clinically tested

✓ suitable for eczema-prone skin

✓ paediatrician approved

✓ suitable for newborns

✓ kind to skin

✓ mild for skin

✓ safe for skin

What is a user trial?

In addition to our clinical tests, we then go on to conduct user trials. These trials allow us to try out our products on groups of babies and children. This means we can give you, our customers, feedback from real parents – including those whose children have sensitive skin and medically-diagnosed eczema.

The process usually takes place over the course of a week, and involves at least 100 participants.

Parents are given a bottle of one of our products, and asked to use it for a week as part of their baby or child’s normal bathing routine. They are then asked to thoroughly review the product. These reviews are then returned to the a medical research team, and form the basis of a series of documents which detail the results of each trial.

Results of trials on our baby range

Our baby range was trialled on 100 newborns aged 0-3 months, and 102 babies with medically diagnosed eczema aged 3-18 months. The results were amazing:

✓ 10 out of 10 parents said the products caused no irritation to their baby’s skin

✓ 10 our of 10 parents said they’d recommend the range to other parents whose newborn or baby has eczema or sensitive skin.

Results of trials on our toddler range

Our toddler range was recently trialled on 112 babies aged between 0-3 months. A whopping 99% of parents reported no irritation to their newborn’s skin. In addition:

✓ 9 out of 10 parents said they would recommend Childs Farm

✓ 9 out of 10 parents said they would buy Childs Farm products

✓ 9 out of 10 parents preferred Childs Farm fragrances to their regular brand

We also carried out user trials on 117 babies with medically diagnosed eczema, aged between 3-18 months. We found that 88% of parents would recommend Childs Farm to other parents whose baby or child has eczema, and 90% of parents would buy Childs Farm instead of their usual brand.

Results of trials on our sun care range

Our 50+spf sun cream and after sun lotion were trialled on 100 babies with medically diagnosed eczema aged 3-18 months.

✓ 10 out of 10 parents said the products caused no irritation to their baby’s skin

✓ 10 out of 10 parents said they’d recommend the range to other parents whose baby or child has eczema or sensitive skin.